AI Playbook for Charities

For charities the artificial intelligence opportunity is massive but it's hard to separate hype from reality and know what's best for your organisation. Our AI Playbook for Charities provides structured guidance for charities at any stage of their AI journey, from those taking their first steps to those looking to fully integrate AI into their processes and culture.

Make Sense of AI Playbook

The AI Playbook for Charities contains over 70 concrete activities mapped to each maturity level, showing exactly what to do next. Split across 8 chapters it makes the complex journey of AI integration accessible.

Action plans

Fast-track your AI journey with curated Action Plans. These focused guides help you accelerate to what's relevant to you, where you are in your journey, and what matters most for your specific goals.

Get support

As a team we've decades of experience in the charity sector. We've worked both in-house and agency side. We can help you navigate your charity's AI journey with confidence.

Our story

Suzanne BegleyEdd Baldry

We're Edd and Suzanne. We've worked inside, and alongside, UK charities for most of our careers. Recently we've witnessed first-hand the determination to harness AI for greater impact. But integrating AI into charities is a hard task.

This inspired us to create an independent, practical guide that puts you in control of your AI journey. Built from real experiences, this playbook offers clear steps forward without corporate influence, ensuring you can choose the right path for your mission.

Charities we've worked with as individuals

breast-cancer-now logo
mencap logo
youngminds logo
oxfam logo
macmillan logo
samaritans logo
cruse logo
bloodwise logo
young-lives-vs-cancer logo
unisdr logo
greenpeace logo
natural-history-museum logo
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